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We recently sat down with our friends at Movable Ink to discuss how CRM marketers can best approach cross-channel personalisation.

We discussed the importance of personalisation, and how it can be a competitive advantage for retailers. But it was also important to acknowledge that building out these experiences across channels at scale is a challenge for retailers if they do not have technology to help them achieve this.

Watch the masterclass for yourself below.

Ometria

“It was really important for us to find not just a platform but a partner that emulated our culture, enabling us to get our campaigns to market with speed and efficiency, while also remaining true to our brand. We can’t wait to move with agility in the coming months while working with true retail experts.”

Abbie Battershill
Digital Marketing Manager
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