Leader
Summer 2022
Running since 2014, Lifecycle is the community event for retail marketers. Bringing together industry leaders, innovators, and the customer obsessed, Lifecycle helps the retail community work towards their shared goal: creating unforgettable customer experiences that bring their customers back.
From pubs to Printworks, Lifecycle has seen its fair share of event spaces throughout the years and just like retailers it has shown its own resilience during turbulent times. Like many other events, Lifecycle turned virtual during the pandemic and while it still achieved its sense of community, we are happy to say Lifecycle is back in the flesh for a second year post-pandemic.
Lifecycle 2023 is a true celebration of resilience, and the ‘Resilient Retailer’ theme runs throughout the sessions on the day. While the beginning of the pandemic is nearly three years behind us, rising inflation, sustainability expectations, continued supply chain issues, and doing more with less are just a few challenges retailers are grappling with in 2023.
Since change and adversity have become a constant, being resilient in the retail industry has taken on a new level of importance. While not every retailer has suffered, with many brands enjoying huge success over the last few years, the retail landscape is forever changing and adaptability is a key component to a healthy strategy.
At Lifecycle, our speakers will touch upon some of the challenges they faced, the wins they celebrated and emerging mantras that helped them successfully navigate uncertainty.
Our first keynote speaker this year brings years of experience working to transform some of the world’s biggest brands. Jason Beckley, former CMO at Ted Baker and previous Brand Innovator for brands like Nike, Ralph Lauren and Clarks will kick us off with ‘The Rise of the Retail Marketer’.
When we asked Jason what resilience meant for him and the teams he worked with over the years, he told us:
“the first thing I have to do is recognize that we have to create chaos, if nothing else, to allow us to get to that rawness of people acting instinctively and acting simply with agility and flexibility.”
With Jason as a true thought leader, inspiration will come early for the Lifecycle audience.
But it wouldn’t be Lifecycle without Ivan Mazour, Founder and CEO of Ometria, taking the stage to discuss some of the retail marketing industry’s true complexities with his keynote, “Humanity”.
With further talks from Footasylum, Monsoon and Attentive, and panel discussions from Hotel Chocolat, Steve Madden, Fred Perry, Davines, Emma Bridgewater, Secret Sales and The Fold, the audience will never be short of the kind of strategies that win over their customers.
Lifecycle is all about connections. Whether it’s enabling brands to better connect with their customers, or allowing the retail community to build and maintain connections across the industry, Lifecycle fosters networking at its best.
Exchange ideas, share experiences, and build valuable relationships with people who are also passionate about customer-centricity. The day offers energetic roundtables, networking (and of course food) breaks and let’s not forget the cocktail reception to round off the night.
Don’t wait until next year! It’s not too late to get your ticket to Lifecycle 2023. If you need further convincing, you can check out our resilience playbook which delves deeper into what it means to be resilient with some amazing quotes from the Lifecycle 2023 line-up.
Hannah Sinclair from Steve Madden on why you should come to Lifecycle
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