The retail industry has changed more in the past two decades than it has in the many millennia that it has existed. For thousands of years, merchants traveled the world sourcing and selling goods. As society organized, we got shops, and then city centers, and then shopping malls, but ultimately the concept was still the same – giving people access to products that they needed or wanted.
Over the past twenty years, we have found ourselves with ecommerce, with mobile, with one-click, with delivery drones, with 10 minute grocery apps. Access to products is no longer something we ever have to think about. What customers care about today is the experience of purchasing those products. The benchmark is set, and all retail brands have to keep up.
In 2013 we identified the impact that this transformation was going to have not just on the retail industry, but on retail marketers. We made the bet that in a matter of years, these marketers would be expected to deliver perfect experiences to millions of customers across dozens of evolving marketing channels, all while keeping up with an ever-changing data privacy landscape. And that there would be simply no way that they’d be able to do that with the technology that was available at the time.
So we launched a retail-specific Customer Data and Marketing Platform. A platform built for a singular purpose: to help retail marketers create customer experiences so memorable, so engaging, so unique, that their customers would forever continue to keep coming back.
Over the years we expanded the channels that our platform powered – from email, to SMS, to Facebook and Google, to push notifications and beyond. We knew, even in 2013, that data would be the foundation for those kinds of experiences. Before there were “CDPs,” we were integrating customer data into our platform with the belief that our retail marketers would win by understanding their customers better than their competitors, and delivering better experiences, faster. We then expanded the integrations which enabled it to be set up in a tenth of the time that a typical enterprise platform takes – integrations with all the key ecommerce platforms, and with all the best-in-class point solutions that retail marketers want to use.
Today 200 of the largest and most cutting-edge retail brands use Ometria to create experiences for 350 million individual customers across the world. We are so grateful to our amazing customers like Steve Madden, MADE.COM, Pepe Jeans and so many more who believed in our vision early, and who have allowed us to tell the story of how Ometria has accelerated their growth.
And so I am particularly excited to share some news about the next phase of this amazing journey that we’re on together.
Today we are announcing a $40m Series C funding round led by InfraVia Growth, and with the participation of each of our previous lead investors – Octopus Ventures, Summit Action, Sonae IM and Adjuvo.
We’ll be using this new capital to triple the size of our product, engineering, data science and design team, as well as expanding our overall global operations across North America and Europe. There is a lot to do:Billions of customers to create experiences for, thousands of retail marketers to support, hundreds of new Ometrians to find and invite to join us!
We will continue to invest in and develop the Ometria Co-Marketer®, which uses our dataset of 20 billion customer touchpoints, dozens of proprietary algorithms, and our decade of retail marketing expertize, to unlock the true capability of a retail marketer – unlock their ideas, and unlock their execution. Whether through identifying suggested segments, surfacing opportunities for campaigns, or predicting the revenue that potential campaigns will drive, the Co-Marketer helps retail marketers hone their strategy. By identifying the best next steps, and implementing them right there and then, the Co-Marketer ensures that the customer experience is always unique, unified, and carefully aligned with the overall vision and growth strategy of the brand. If you want to see it in action, click here to connect with a member of our team.
And as a remote-flexible company, we are pioneering a new approach to work. We believe that people should be able to do their work in the place that is most optimal, while still believing in the importance of having genuine, physical, human connections both with our teammates and with our customers. We’re hiring across all departments, so have a look at our values, and if they sound like ones that are aligned with yours, please take a look at our open roles.
It has been an honor to work with so many visionary and collaborative people over the past eight years, whether Ometrians, or customers, or investors. Thank you all. I cannot wait to see the amazing things that we will do together in the years to come.