Boden x Ometria
Behind the decision
"We wanted to consolidate our technology so that we could simplify it, and test and adapt to what our customer needs."
Alexander Ives
Senior Director of Technology
About Boden
Iconic British clothing brand, Boden, began life as a mail-order catalogue in 1991, selling vibrant clothing that combined classic British style with playful, contemporary designs.
Fast-forward to today, and the brand has grown from those analogue beginnings into the omnichannel powerhouse for womenswear and childrenswear that we know today, renowned globally for their distinctive prints and commitment to making stylish, wearable fashion for the whole family.
Boden's key challenge was a fragmented tech stack. With multiple solutions for email, SMS, and Website Personalization, it was difficult to deliver the seamless experiences customers now expect.
Because their customer data was scattered across platforms, Boden lacked a complete view of their customers and the ability to quickly test, learn, and adapt strategies to meet their needs.
To solve this, Boden launched a rigorous RFP process to consolidate its tech stack and better serve its customers. After evaluating numerous industry-leading vendors, Ometria emerged as the clear choice.
Senior Director of Technology
"We always look to partner with external providers to get our technology needs met, which means finding people that you can really collaborate closely with. Ometria met that need many times over."
The decision ultimately came down to three key factors: platform consolidation, partnership, and speed of delivery.
Boden needed a single platform to unify its customer data and various channels (including email, SMS, and Website Personalization), an expert partner who could collaborate seamlessly with their internal team, and people they could trust to meet their ambitious 12-week go-live deadline.
Ometria delivered on all three: standing out not only for its technology, but also for the collaborative spirit of the team. A true partner, Ometria was trusted by Boden to deliver the project on time, without the need for a third party integrator.
Looking ahead, the partnership with Ometria will enable Boden to deliver a more consistent and personalized customer experience on every channel.
With everything consolidated in one platform, the team can focus on experimenting, learning, and adapting quickly to understand what resonates most with their customers, making life simpler for the team and the experience better for the customer.
Senior Director of Technology
"Ometria gives us the ability to drive our experimentation and find out what truly resonates with our customers."
Boden x Ometria: Behind the decision
We visited the team at their (suitably stripy) West London offices to get the full story of why Boden chose Ometria to power truly exceptional customer experiences. Click below to dive in.
Case studies
Join industry-leading retailers that are driving incredible CRM growth
We have been driving email response rates over the last 12 months, by targeting content in a somewhat manual way based on customers’ purchase behaviours. Ometria’s predictive segmentation tool has allowed us to take this a step further, enhancing segmentation based on a complex algorithm, and these results are very exciting to see! Letting the machine to do the work not only means less manual segmentation work for us, it ultimately improves the experience for our customer, which is always our end goal.
“The insight really is gold dust to us right now. The projections are powerful and eye opening, the objectives are clear with an achievable roadmap.”
