Davines x Ometria
“The Ometria platform has it all. From advanced reporting and customer data insights to personalization and AI-powered intelligence, it’s just what we need to create 1:1 experiences our customers love and take our program to the next level for years to come.”
— Amanda Griffiths
Vice President of Digital and E-commerce
Overall revenue growth YoY
Increase in Loyal AOV YoY
Increase in repeat rate YoY
Founded in Parma, Italy in 1983, Davines is a family-owned B Corp which favors the use of natural origin ingredients to create salon-quality haircare. With a strong focus on ethics and sustainability (their production plant and offices have been carbon-neutral since 2018), they are guided by a belief in beauty that does good for you as well as the planet.
Davines had a vision for their CRM strategy. They wanted to offer best-in-class customer experiences that really stood out to their buyers, which called for best-in-class tech and strategic expertise.
The team wanted to take the whole customer journey to the next level, crafting more personalized 1:1 experiences that their customers loved. They also wanted to deepen their understanding of the customer, derive actionable insights from their data easily, and introduce automation that would supercharge their efficiency. But beyond the tech itself, they needed to work with a partner that was fully embedded in the retail industry—one that could offer bespoke strategic insight and scale as Davines did.
Vice President of Digital and E-commerce
“With Ometria's versatile features, we're empowered to create unique interactions tailored to each customer's affinity, frequency, and channel preference, unlocking limitless opportunities for engagement and conversion.”
With Ometria, Davines was equipped with everything they needed to take their customer experience to the next level.
The Ometria platform revolutionized how the Davines team understood their customer. Ometria’s in-built CDP meant all of their customer data was centralized, ready to be activated in marketing campaigns. As a result, the team could finally start building out truly personalized campaigns at scale - enabled by Ometria’s efficiency-driving functionality.
For example, the automated ‘anniversary of first purchase’ campaign, made possible by Ometria’s enhanced personalization capabilities, saw Davines achieve click rates of 0.45%, surpassing industry benchmarks of 0.3% - 0.4%. They also unlocked various other automation opportunities with ease, including optimizing their abandoned browse workflow and creating new winback, lapsed, post-purchase, and post-repeat flows.
The Ometria solution also made executing day-to-day tasks much more efficient. The Customer Insights dashboard, for example, made it easy to get detailed insight into the health of the brand's customer base and retention performance. Plus, features such as Ometria’s predictive AI-powered insights, which enrich customer profiles by offering projections of their future buying behavior, made it easier and faster to build tailored campaigns.
In addition to providing best-in-class tech, Ometria’s retail experts were there at every step to provide the all-important strategic insights. As a long-term strategic partner to the Davines team, they supported the team in creating a bespoke marketing plan that would put them on the fast track to growth, iterating and evolving it over time to stay constantly ahead of the curve.
Ultimately, Davines’ partnership with Ometria made crafting personalized experiences at scale easier, underpinned by clear strategic direction. This significantly impacted their revenue, repeat rate, and average order value (AOV).
- 8% overall revenue growth YoY
- 18% increase in Loyal AOV YoY
- 10% increase in repeat rate YoY
Vice President of Digital and E-commerce
“Ometria's advanced reporting and insight tools have revolutionized our approach to understanding our customers and leveraging their data effectively. The streamlined process of gaining actionable insights has proven invaluable, allowing us to make significant strides in key performance metrics with precision and efficiency."
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Join industry-leading retailers that are driving incredible CRM growth
"The insight we gained from Ometria really is gold dust to us. The commercial results we’re seeing are really pleasing to see, and show that we are on the right track.”
"Ometria's predictive segmentation tool has allowed us to enhance segmentation based on a complex algorithm, and these results are very exciting to see!"
"Ometria are very much part of the CRM team. We work with them on our strategies, we work with them on new ideas and opportunities, and frankly, without them we wouldn’t be able to deliver what we do."
“The insight really is gold dust to us right now. The projections are powerful and eye opening, the objectives are clear with an achievable roadmap.”
