Holt Renfrew x Ometria
"Ometria's CDP plays a huge role in our strategy. It really is fundamental and at the center of all that we do from a marketing perspective."
Kaitlin Di Iorio
Director, Integrated Experience & Customer Engagement
Redefining the luxury experience
Since its foundation in 1837, Holt Renfrew has been one of Canada’s most prestigious luxury retailers. Renowned for the exceptional experience they provide for their customers, the iconic luxury department store partnered with Ometria to take their customer journeys to the next level, seamlessly uniting both online and offline data to create experiences that inspire and delight at every touchpoint.
Divisional Vice President of E-commerce
"Our vision has always been to offer a very seamless journey to our customers, regardless of where they shop. With Ometria, we've been able to do exactly that."
Innovating with AI
At Holt Renfrew, AI-driven innovation is opening the door for a new era of customer connection. With Ometria’s proprietary predictive algorithms trained exclusively on retail data, the team can anticipate what customers need, often before they even know it themselves.
Enhancing personalization
For Holt Renfrew, unifying their customer data with one platform was essential to unlocking true personalization. Ometria’s CDP brought together insights from every channel, offering a complete, omni-channel view of the customer journey, allowing them to tailor every message accordingly.
Email & SMS Marketing Manager
"With Ometria, we are bridging the gap between our future vision of marketing personalization and the technology to deliver it."
Working in partnership
Working in true partnership with Ometria, the Holt Renfrew team are empowered to be truly strategic and data-driven in their approach to CRM and marketing. From short-term initiatives to the bigger picture strategic vision, they continuously test, learn, and iterate, with support from the retail experts at Ometria, to find new opportunities.
The Holt Renfrew Story
We visited the team at their flagship Toronto store to get the full story of how Holt Renfrew use Ometria to power truly exceptional customer experiences. Click below to dive in!
Case studies
Join industry-leading retailers that are driving incredible CRM growth
We have been driving email response rates over the last 12 months, by targeting content in a somewhat manual way based on customers’ purchase behaviours. Ometria’s predictive segmentation tool has allowed us to take this a step further, enhancing segmentation based on a complex algorithm, and these results are very exciting to see! Letting the machine to do the work not only means less manual segmentation work for us, it ultimately improves the experience for our customer, which is always our end goal.
"Ometria has enabled us to seamlessly understand the user, and customer signals to build an effective, efficient and successful marketing program. It’s allowed us to place the customer at the heart of our decision making."
“The insight really is gold dust to us right now. The projections are powerful and eye opening, the objectives are clear with an achievable roadmap.”
