Identity Resolution
Ometria creates real-time customer profiles by unifying every interaction across channels, devices, and systems. With a unified, accurate view of each customer, you can deliver sharper targeting, more relevant journeys, and deeper insights.
Cross-device identification
Recognise each customer everywhere they shop
Out enterprise-grade tracking infrastructure identifies and captures each customer's journey in real-time, no matter the device or channel.
- Cross-device, cross-brand identification
Identify customers as they interact with your brands across web, mobile, and apps. - Anonymous-to-known resolution
Automatically connect historical anonymous data to customer profiles upon identification. - Server-side tracking
Capture more persistent, privacy-compliant data even when browsers or ad blockers restrict traditional tracking.
Identity Resolution
Complete omni-channel customer profiles
Ometria's real-time identity graph unifies customer data from every touchpoint - from website to app to physical retail - into a single actionable profile
- Unify every source of customer data
Ometria profiles go beyond in-session behaviors, linking real-time event capture with customer data connectivity across your technology ecosystem. - Flexible matching
Deterministic and probabilistic matching confidently merges profiles when certain; creating soft links when only a partial connection can be established. - Householding
Identify individuals living at the same address to understand and engage entire households as well as individual customers - Online and in-store
Capture both online and in-store touchpoints for a truly omnichannel view of each customer.
The ultimate data foundation for agentic AI
Better data in, better predictions out - by capturing all sources of customer data, Ometria's proprietary AI, ArchitectTM is uniquely positioned to make smarter decisions across every channel with:
- Full context predictive enrichment
ArchitectAITM leverages the rich data in customer profiles to fuel precise AI predictions and personalization. - Agents working across the cross-channel journey
Smarter AI decisioning to deliver journeys across every channel that adapt in real-time. - Instant deep insights
AI data exploration and report building that takes into account every last touchpoint.
"Before Ometria, all of our data lived in many different places. Ometria's strength is bringing that all together and making it seamless to automate different campaigns, as well as connect our online and in-store experience in a way that wasn't possible before."
