The Ultimate Black Friday Guide
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Ready to deliver your best BFCM yet?
This guide has everything you need for a truly impactful BFCM strategy.
It’s filled with data-backed strategic insights, practical tactics, best-in-class campaign examples, and more to help you deliver a killer Black Friday.
What’s inside
• Core principles to help you focus your efforts, avoid common missteps, and build a campaign plan that delivers.
• Strategies for segmentation, product recommendations, and AI to tailor your messaging across every touchpoint.
• Proven tactics for broadcast and automation campaigns that grab attention and keep customers coming back before, during, and long after BFCM weekend.
• Best practices for effective cross-channel orchestration, timing, deliverability, and ensuring your campaigns run smoothly.