Black Friday 2025: Unwrapped

Get the inside story of the data that defined Black Friday 2025.

The verdict is in on Black Friday 2025, and the message is clear: the biggest shopping moment of the year is only getting bigger. 

By analyzing data from hundreds of global brands, we uncovered the patterns behind peak performance. This year stood out for:

• Revenue up 15% YoY, with almost every vertical seeing growth
• Promotions stretching for weeks, reshaping the traditional peak window
• Automation surging, delivering an 8× higher conversion rate than broadcast marketing
• A widening gap in customer behavior, with only 4% of shoppers acquired during Black Friday 2024 ever making a second purchase

Want to know when customers were most ready to buy, which tactics truly moved the needle, and why loyalty remains retail’s biggest untapped opportunity?

Read the full report for exclusive data, vertical performance breakdowns, and expert analysis.