Getting the attention of your subscribers in a crowded inbox is a challenge at the best of times, and when it comes to Black Friday the competition is even more fierce.

To make sure that you get the most out of Black Friday 2025, we've put together this guide to provide both marketing-led and technically-led advice.

It covers five steps for great Black Friday deliverability:

• Building your send volumes safely

• Re-engaging lapsed segments

• Protecting your most engaged subscribers

• Sending at the right time

• Getting a headstart on your competition

Download the guide now to get your emails into inboxes during peak