Customer data and experience platforms

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Customer data and experience platforms

The definitive buying guide

Discover everything you need to know to understand CDXPs, evaluate and compare your tech options, and ultimately find the best fit for your brand.

Contents

1. Introduction

2. Next-generation retail CX

3. Delivering next-generation CX

4. Customer data and experience platforms: a deep dive

5. The buying process

6. What outcomes do Customer Data and Experience Platforms drive?

7. Core capabilities and considerations - CDXP RFP checklist

8. Final considerations

The CDXP buyer’s guide

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