Inside the AI Strategies Marketing Leaders Actually Use 

Ever wondered what's really inside the AI playbook of top retail marketers?

Now's your chance to find out.

For our Retail Intelligence in Action podcast series, we sat down with some of the most forward-thinking leaders in the industry - alumni of Nike, Allbirds, Knix, Mejuri, the Miami Dolphins, and more - to uncover how they’re preparing their AI strategies for 2025 and beyond.

And as we listened, four core questions kept surfacing, the ones every retail marketer is asking right now:

💡 How do you lay the foundation for effective AI implementation?

💡 How should brands approach their first steps with AI?

💡 How does AI fit into the creative process?

💡 What does brand-friendly AI usage look like?

So, we gathered all their answers into one place: this guide.

Inside, you’ll learn:

✅ Why winning with AI starts with clean data, streamlined tech, and aligned leadership.

✅ How to run tight, focused experiments that prove value fast.

✅ Why AI should amplify creativity, not replace it.

✅ How to adopt AI in ways that build trust, protect your voice, and deepen customer loyalty.