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These days, it feels like everyone is talking about agentic AI; but how is it set to impact the retail industry specifically?
According to the National CIO review, agentic AI will be making 15% of daily work decisions by 2028. It's a big turning point for marketing, and an even bigger opportunity for marketers.
This comprehensive guide offers retail marketing leaders a clear, practical understanding of this game-changing technology, including:
Understand how agentic AI goes further than generative AI, and what makes it especially exciting for marketing strategy and execution.
Gain insight into how AI agents are transforming personalization, customer journeys, and the way we interface with data and technology.
Explore real-world applications across key retail marketing functions, including data exploration, audience generation, campaign optimization, and more.