Ometria Architect
Discover
next big growth opportunities
Architect is a strategic insight product for senior retail leaders. It uses retail-trained Al to surface customer insight and growth opportunities from deep within your data.
Learns from each contact's behaviour to infer product interests
Build campaign-only splits directly in the broadcast workflow.
Validate creative hypotheses by targeting customers with varying levels of interest for the same attribute.
The impact:
A firm fixture in Monsoon's
broadcast strategy
Integrating product affinity segmentation into weekly broadcasts has added an intelligent layer of personalization. Uplift in conversion and engagement has made affinity-led campaigns a consistent element of Monsoon's CRM strategy.
The team keeps coming back to product affinity segmentation because it delivers meaningful impact at speed. By using real customer behaviour to predict what shoppers are most likely to engage with, every campaign gains a clear, data-backed edge.
With Product Affinity Segmentation now part of their broadcast playbook, Monsoon plans to keep experimenting, using Al to scale personalization in CRM.
Uplift in conversion and engagement has made affinity-led campaigns a consistent element of Monsoon's CRM strategy.
Join the movement from Bloomreach to Ometria
Retail expertise at every step of your journey
Every member of your Ometria team – from onboarding to account management to customer support – is a retail specialist so you can be sure your CDXP is at the forefront of retail innovation.
Customers who moved from Bloomreach reported:
• Slow service
• Lack of retail-focus within the product
• Hard limits to support and strategic growth plans
Caption
G2 users consistently rate Ometria above Bloomreach
Ometria Architect
Discover your
next big growth opportunities
Architect is a strategic insight product for senior retail leaders. It uses retail-trained Al to surface customer insight and growth opportunities from deep within your data.
Ometria Architect
Discover your
next big growth opportunities
Architect is a strategic insight product for senior retail leaders. It uses retail-trained Al to surface customer insight and growth opportunities from deep within your data.
Ometria Welcomes Four Esteemed Marketers to Advisory Board
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Global data privacy
Get your campaigns to market faster, uncover revenue opportunities for sustainable growth.
“Ometria is very user friendly, regardless of previous experience with CRM platforms. Our designers are able to build email campaigns quickly using Ometria's templates and we're able to operate at a much higher speed than before.”
Jessica Herbert-Maynard
CRM Manager at EGO
*Finding a partner with proven expertise taking) their clients to that next level of growth was crucial and Ometria's retail-expertise really shone through. We're very excited for this next chapter!"
Jamie Evans
Head of Ecommerce at Jaded London
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Global data privacy 2
Get your campaigns to market faster, uncover revenue opportunities for sustainable growth.
“Ometria is very user friendly, regardless of previous experience with CRM platforms. Our designers are able to build email campaigns quickly using Ometria's templates and we're able to operate at a much higher speed than before.”
Jessica Herbert-Maynard
CRM Manager at EGO
*Finding a partner with proven expertise taking) their clients to that next level of growth was crucial and Ometria's retail-expertise really shone through. We're very excited for this next chapter!"
Jamie Evans
Head of Ecommerce at Jaded London
Global data privacy
Get your campaigns to market faster, uncover revenue opportunities for sustainable growth.
“Ometria is very user friendly, regardless of previous experience with CRM platforms. Our designers are able to build email campaigns quickly using Ometria's templates and we're able to operate at a much higher speed than before.”
Jessica Herbert-Maynard
CRM Manager at EGO
*Finding a partner with proven expertise taking) their clients to that next level of growth was crucial and Ometria's retail-expertise really shone through. We're very excited for this next chapter!"
Jamie Evans
Head of Ecommerce at Jaded London
Headline test component
“Ometria is very user friendly, regardless of previous experience with CRM platforms. Our designers are able to build email campaigns quickly using Ometria's templates and we're able to operate at a much higher speed than before.”
Jessica Herbert-Maynard
CRM Manager at EGO
“Ometria is very user friendly, regardless of previous experience with CRM platforms. Our designers are able to build email campaigns quickly using Ometria's templates and we're able to operate at a much higher speed than before. Ometria is very user friendly, regardless of previous experience with CRM platforms. Our designers are able to build email campaigns quickly using Ometria's templates and we're able to operate at a much higher speed than before.”
Jessica Herbert-Maynard
CRM Manager at EGO
Global data privacy
Get your campaigns to market faster, uncover revenue opportunities for sustainable growth.
“Ometria is very user friendly, regardless of previous experience with CRM platforms. Our designers are able to build email campaigns quickly using Ometria's templates and we're able to operate at a much higher speed than before.”“Ometria is very user friendly, regardless of previous experience with CRM platforms. Our designers are able to build email campaigns quickly using Ometria's templates and we're able to operate at a much higher speed than before.”
Jessica Herbert-Maynard
CRM Manager at EGO
*Finding a partner with proven expertise taking) their clients to that next level of growth was crucial and Ometria's retail-expertise really shone through. We're very excited for this next chapter!" *Finding a partner with proven expertise taking) their clients to that next level of growth was crucial and Ometria's retail-expertise really shone through. We're very excited for this next chapter!"
Jamie Evans
Head of Ecommerce at Jaded London
Headline
Steve Madden x Ometria
"On day zero we were able to unlock insights that our business has never had before.”
A reporting suite built for retail
Identify and consolidate customer profiles across a range of identifiers including email, mobile or cookie tracking data, even when they're anonymous.
Steve Madden x Ometria a
"On day zero we were able to unlock insights that our business has never had before.”