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The Customer Experience

After months of planning and meticulous execution, Sephora UK’s first impression matched the excitement levels they saw at launch. While not always obvious or exciting, the single most important part of a rebrand is getting emails to inboxes.

Sephora built a positive reputation across mailbox providers ensuring that existing, new and potential customers were able to not only hear about the rebrand, but become a part of it. The timeline below showcases the outcome of Sephora’s strategic preparation and ultimately what customers experienced through their highest revenue driving channel: email .

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Watch the video Case Study

Meet Hannah Sinclair and Brooke Camarda as they take us to the Steve Madden flagship store in New York to show us how mixing the art and the science of understanding their customer creates consistent, compelling cross-channel messaging that resonates.

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