Ometria Architect
Discover your
next big growth opportunities
Architect is a strategic insight product for senior retail leaders. It uses retail-trained Al to surface customer insight and growth opportunities from deep within your data.
AI-powered insight to level up your strategy
Tapping into a network of billions of retail data points, Architect helps answer core strategic questions at the heart of your brand's success.
Architect's 15 proprietary algorithms are trained on billions of retail touchpoints
Architect surfaces continuous insights that can be directly implemented in your strategy.
Architect models the impact of initiatives, so that you can focus on what matters.
“ Architect brings in billions of data points that no single human brain would be able to hold, and it allows us to find opportunities to drive our growth. The objectives that have come out of Ometria's Architect have been a game changer for us”
Strategic insights
from Architect
Hyper-relevant peer benchmarking
Architect benchmarks your business against an AI-generated relevant peer group across 27 key metrics to identify performance gaps and opportunities.
High potential strategic opportunities
Architect identifies specific campaigns and tactics that will drive growth, provides uplift predictions and gives you an action plan to implement them.
AI-built customer segments
Based on your commercial goals, Architect creates behavioral cluster audience groups, which can be used directly in the Ometria platform
High-value product journeys
Architect identifies key journeys by entry product and category, telling you which products can be used to expand AOV and drive repeat purchase rate.
Hybrid customer journey mapping
Architect profiles omnichannel, physical retail and online shopper segments, and makes recommendations to engage them.
Physical retail performance
Architect identifies the key performance drivers in each retail store, providing highest-potential best practices.
Powered by finely-tuned Al
Architect employs advanced data science models specifically tailored and trained to serve the unique requirements of retail brands. This means unparalleled accuracy and actionable insights that can be applied to achieve real-world outcomes.
Supported by retail marketing experts
Supporting Architect is a team of experts, who are on hand to guide you in using the Architect product and implementing the strategic insights across your business.
Case study tiles
"Using Ometria has had a significant impact on our ability to send relevant marketing messages to our customers and allowed us to make the business case for further investment in the CRM strategy.”
"As soon as we got the keys to the platform, we were just able to immediately manage, execute and sync audiences across our email, SMS, push and even social campaigns."
"The insight we gained from Ometria really is gold dust to us. The commercial results we’re seeing are really pleasing to see, and show that we are on the right track.”
"Ometria are very much part of the CRM team. We work with them on our strategies, we work with them on new ideas and opportunities, and frankly, without them we wouldn’t be able to deliver what we do."
"Ometria's predictive segmentation tool has allowed us to enhance segmentation based on a complex algorithm, and these results are very exciting to see!"
“The insight really is gold dust to us right now. The projections are powerful and eye opening, the objectives are clear with an achievable roadmap.”
