2023 was kicked off with ‘Ins’ and ‘Outs’ lists this year, letting people reflect on what’s serving them and what they should move away from for a successful year of growth.  

Just as important as the age old ‘be more healthy this year’, is deep reflection on those work blockers. It’s likely that Marketing is going to see its fair share of changes this year, but how do we actively encourage those positive shifts? How can we do more with less without hindering experience? 

If you’re keen to see if your Marketing Tech Stack should fall within the ‘In’ or ‘Out’ list this 2023, you can read our new piece:

Our latest guide: 4 Signs your Tech Stack is holding you back. 

We’ve included two of the four signs below to give you a taster of what’s inside….

Lack of control over frequency management

If you have no ability to manage the frequency of communications sent because they’re coming from different solutions, it’s impossible to create the perfect cadence, and there’s a high risk of over-messaging.

Lack of control over the cross-channel journey

Your channels need to work together to deliver a smooth and consistent experience across every touchpoint. If you struggle to join these channels cohesively across the customer journey then the reality is disjointed messaging, and send frequency across platforms is really difficult to moderate.

Want to know what the other two signs are, and much more?

What you can expect to find out in the guide:

• What’s blocking your growth
• Why right-sizing your stack benefits CX
• Mastering cross-channel efficiency 

Read the full guide to find out what retail marketers should say goodbye to this year for the best customer experience.