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The Ometria Advisory Board brings together industry-leading experts whose careers span more than 30 global brands including Nike, Samsung, and the Miami Dolphins - each with decades of experience behind them.

Established in North America in 2023 and now expanded into EMEA, the board has been pivotal in helping us build technology that meets the real needs of modern enterprise brands, and nowhere more so than in shaping Atlas, our agentic intelligence and decisioning layer.

Why we built the Ometria Advisory Board

Our mission is to build exceptional products and to keep innovating on behalf of the enterprise brands we serve across retail and beyond. And we believe that truly cutting edge technology is at its best when it has been shaped by the people at the forefront of the customer experience.

That’s where our Board comes in. We bring 13+ years of expertise building tech solutions for ambitious enterprise brands, and they bring their vision for the experiences they want to create for their customers, as well as an insider's understanding of their industries: where budgets are moving, which problems are becoming urgent, and what customers are starting to expect next. That combination is how we stay ahead of what enterprise brands need next.

“I'm proud to be part of the extended Ometria team, and even prouder knowing how seriously they've taken input from an advisory group that spans a real cross-section of industries and company sizes. The result is a product that feels purpose-built to solve the pain points we've all lived.”

Julie Channing, Fractional CMO, founding marketer at Allbirds

How the Advisory Board shapes our products

Our Board meetings bring innovators from across industries into the same room to discuss what they’re seeing in their roles and where they think things are heading. The feedback that comes out of those conversations is essential to how we refine our vision and product roadmap.

Building Atlas

The advisory board has been instrumental in developing Atlas, the agentic intelligence and decisioning layer from Ometria. 

Working at the bleeding edge is exactly where outside perspective is most valuable, because it lets us pressure-test every decision against the businesses the technology is built for. Their feedback has shaped Atlas at every stage of its development.

“What impressed me about Atlas is the shift from reporting to decisioning. You state the objective, and it comes back with ranked, evidenced options rather than another dashboard for someone else to interpret. This changes who in a business can ask a question and act on the answer.”

Mirco Fiumene, MD Experiences and Marketing Director, TUI Musement

The Ometria Advisory Board

North America

  • Randall Beard, Chair of the Ometria Advisory Board, formerly Global President at Nielsen and CMO at American Express
  • Mike Dupuis, SVP Ecommerce at Samsung Electronics America (formerly Catalyst Brands)
  • Josh Krepon, President of US DTC and Global Digital at Steve Madden (formerly Tory Burch, Cole Haan)
  • Julie Channing, Fractional CMO and founding marketer at Allbirds (formerly Allbirds, Levi's, Google Nest)
  • David Meir Sasson, CEO at Kindthread (formerly Bonobos)
  • Pri Shumate, former CMO of the Miami Dolphins, the F1 Miami Grand Prix, and the Miami Open
  • Jaap van Riel, CTO at KnitWell Group (formerly Talbots, Tiffany & Co., Avon)
  • Jamie Gersch, CMO at Fanatics Commerce (formerly Rothy’s, Old Navy)
  • Nicole Tapscott, Brand President at Knix (formerly Mejuri, Casper) 
  • Bridget Johns, CEO and co-founder of To&From (formerly Tiffany & Co., Ralph Lauren)
  • Ron Thurston, Strategic Advisor and Speaker (formerly Gap Inc., Saint Laurent, Bonobos)
  • Michael Relich, former co-CEO of PacSun and CIO of Guess

EMEA

  • Sophie Bambuck, CMO at Audemars Piguet (formerly The North Face, Nike)
  • Jocasta Pana, Client and Private Services Director at Harrods (formerly Louis Vuitton, Christie’s)
  • Mirco Fiumene, MD Experiences and Marketing Director at TUI Musement (formerly Amazon, Paypal)
  • Alex Schellenberger, Chief Brand & Marketing Officer at Mandarin Oriental Hotel Group (formerly Accor, Swarovski, Procter & Gamble, Coty).  
  • And more to be announced…

See what comes next

We will be announcing further members of our EMEA advisory board over the coming weeks. In the meantime, if you want to see the technology our advisory board has helped shape, book a demo.

Ometria

“It was really important for us to find not just a platform but a partner that emulated our culture, enabling us to get our campaigns to market with speed and efficiency, while also remaining true to our brand. We can’t wait to move with agility in the coming months while working with true retail experts.”

Abbie Battershill
Digital Marketing Manager
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