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This month’s product release brings three powerful additions to Architect, Ometria’s AI suite designed to help retail CRM teams deliver personalised, high-performing customer experiences at scale.
Whether you want to accelerate on-brand content production, or better identify customer interests, these new capabilities help you work faster, and smarter.
Below is an overview of what’s new and how you can start using it.
As more teams scale their use of AI-generated content, ensuring brand consistency is essential for brand reputation. Architect settings give you granular control over the tone, personality, and rules applied across all Architect-powered features.
What you can do
Architect settings act as the source of truth for your brand voice inside Ometria, helping you maintain a coherent and on-brand customer experience across every campaign.
The new AI copy creator helps marketers overcome writer’s block, refine messaging, and generate consistently on-brand content, directly within Ometria’s visual editor.
Because it draws on the brand personality and exclusions set in Architect settings, teams can confidently generate copy that feels familiar and on-brand.
Key features
Use cases
How to access it
The AI copy creator and Architect settings are available to all customers. The copy creator appears in the visual editor for all text-based email content blocks, including headlines and body copy. It is also available for SMS and MMS messages, with Push coming in January 2026.
Understanding customer preferences is critical for building relevant, high-performing lifecycle and campaign messaging. Product affinity segmentation makes it easier to identify customer interest across key product attributes and quickly build campaigns around them.
What you can do
Each customer receives an affinity score for every enabled attribute, based on real behavioural data. This gives CRM teams a powerful new way to personalise and optimise messaging without building dozens of manual segments.
Use cases
How to access it
Once activated, affinity scores are automatically generated for every contact.
With this month’s Architect updates, retail marketers can move faster, personalise more intelligently, and ensure their brand remains front and centre no matter how much AI-generated content they produce.
If you’d like support using these new capabilities, speak to your CSR or explore the help centre for step-by-step guidance.
“It was really important for us to find not just a platform but a partner that emulated our culture, enabling us to get our campaigns to market with speed and efficiency, while also remaining true to our brand. We can’t wait to move with agility in the coming months while working with true retail experts.”
