As we enter the new year, we are once again surrounded by reports of global economic uncertainty. This presents an important reminder that success this year may be influenced by forces out of our control. Yet for each of us marketers individually, it’s more critical than ever to be efficient and make an impact where we can.

Perfection can so often become the enemy of progress in the world of Marketing. With a complex customer base and wide variety of channels from which to drive engagement, it can be easy to spend more time in planning and analysis mode, rather than in implementing meaningful change.

In 2023, consider making your New Year’s resolution the mantra of practicality. Embrace a fundamental marketing concept that has proven to drive engagement and revenue with minimal effort; jumpstart your program with a renewed focus on marketing automation. 

When you do so, the results are clear. By creating a strong foundation in automation and introducing practical sophistication, Interflora was able to see a 12% increase in customer retention and a 4x increase in revenue from automated campaigns.

Advancements in technology have made dynamic, AI-driven, cross-channel marketing automation well within reach. But where do you start?

Whether you consider yourself ‘beginner’ or ‘expert’, our complete guide to marketing automation will ensure you are not only covering the fundamental concepts of automation, but also challenges you to review current strategies to maximize all benefits automations have to offer.