Wolf & Badger x Ometria
"If we rewind to 2014, we chose Ometria because they were the most innovative solution on the market. And fast forward to now, they still are."
George Graham
CEO and Co-Founder
10 years of partnership
Over the past decade, Wolf & Badger has evolved from a small boutique in London's Notting Hill to the world’s leading marketplace for independent brands. This remarkable journey was powered by a strong strategic partnership with Ometria, allowing Wolf & Badger to constantly grow and thrive in an ever-changing retail landscape.
This is the story of Wolf & Badger’s incredible growth journey with Ometria.
CEO and Co-Founder
"We've developed our partnership with Ometria over the last ten years because the innovation in their product has been incredible. The functionality they bring to us as a business really surpasses anything else on the market."
Ambition meets innovation
As an ambitious, high-growth business, Wolf & Badger needed a partner that would support their expansion, and Ometria was the clear choice. Offering not just a technological edge but also a wealth of strategic guidance, Ometria has remained a key ally to Wolf & Badger over the years as they solidify their position as an industry leader.
Support at every stage
By working in close partnership with Ometria, Wolf & Badger are empowered to be truly strategic and data-driven in their approach to CRM and marketing. They continuously test, learn, and iterate on their campaigns and processes, with support from the retail experts at Ometria, to find new opportunities and effective solutions.
Senior CRM and Retention Manager
"The platform allows us to dig in to where our customers are in their journey with us, how we can drive that repeat purchase, and how we can really foster and reward our loyal customers."
Going further with AI
In the competitive world of retail, Wolf & Badger has been able to stand out from the crowd with effective personalization, powered by AI. With Architect, Ometria’s AI offering trained on 30 billion retail data points, they’ve unlocked a deeper level of customer understanding to power their campaigns and foster customer loyalty.
The Wolf & Badger Story
We visited the team at their Soho store to get the full story of how Wolf & Badger powered a decade of growth, innovation, and success with Ometria. Click below to dive in!
Case studies
Join industry-leading retailers that are driving incredible CRM growth
We have been driving email response rates over the last 12 months, by targeting content in a somewhat manual way based on customers’ purchase behaviours. Ometria’s predictive segmentation tool has allowed us to take this a step further, enhancing segmentation based on a complex algorithm, and these results are very exciting to see! Letting the machine to do the work not only means less manual segmentation work for us, it ultimately improves the experience for our customer, which is always our end goal.
"Ometria has enabled us to seamlessly understand the user, and customer signals to build an effective, efficient and successful marketing program. It’s allowed us to place the customer at the heart of our decision making."
“The insight really is gold dust to us right now. The projections are powerful and eye opening, the objectives are clear with an achievable roadmap.”
