Ometria vs. Emarsys
Deliver cutting-edge experiences with Ometria
Unlike Emarsys, Ometria is nimble, responsive, and fully aligned with the dynamic needs of the retail industry.
Find out why Ometria is the clear choice for retailers who prioritize usability, service, and retail-specific expertise in their CDXP.
Join the movement from Emarsys to Ometria
Retail-specific innovation
The acquisition of Emarsys by SAP in 2020 inevitably slowed down new innovation due to integrating the systems together. Since the acquisition, Emarsys customers report:
- A noticeable decline in innovation
- Product updates centered on revenue growth for Emarsys, rather than customer needs
- Slower access to training and support, leaving teams struggling to maximize the platform’s potential
Don’t let stagnation hold you back. Discover Ometria — a platform that continuously evolves to deliver cutting-edge features that empower retailers to stay ahead of market trends and customer expectations.
Data-driven marketing experiences
Emarsys started as an ESP, gradually adding data and cross-channel functionality. Customers who switched from Emarsys have reported:
- Inefficient workflows due to a clunky user experience
- Complicated cross-channel orchestration that demands extensive customization for retail-specific needs
- Insufficient out-of-the-box reporting, often leading to extra charges for necessary insights
Ometria is a platform built with customer data at its core, enabling truly personalized, seamless multi-channel marketing experiences.
Exceptional service from day one
Emarsys customers often struggle with the level of service and support provided, reporting:
- Longer onboarding times, delaying time-to-value
- Limited proactive support, leaving teams to navigate challenges alone
- Generic guidance that doesn’t align with retail-specific goals
The Ometria platform prioritizes your success with fast, seamless implementation and ongoing, hands-on support tailored to your business. From launch to growth, Ometria acts as an extension of your team, ensuring you achieve your goals every step of the way.
"We are so happy to be working with Ometria. We needed a future-proof solution that would allow us to innovate and could keep up with our scaling business."
Why retailers choose Ometria
Industry-leading retailers left overly-complicated tech behind and unlocked exciting new possibilities when they switched to Ometria.
“Oh, it’s so easy. As soon as we got the keys to the platform, we were just able to immediately manage, execute and sync audiences across our email, SMS, push and even social campaigns. All through Ometria, we’re able to get a much clearer picture of the customer psyche and overall customer lifecycle.”
Brooke Camarda
Head of Ecommerce Analytics at Steve Madden
“We were impressed with the speed that Ometria could work at and the support we received throughout the process. We were able to see value and begin to see ROI within a very short window.”
Cat Evans
Global Marketing and CRM Director at Tech21
What is Ometria's Architect?
Delivered by retail experts, Architect is actionable retail-specific AI with a human touch. The insights and predictions run in real-time, using 5 proprietary AI algorithms, and a unique dataset of 30bn retail touchpoints.
Architect identifies which audiences are most valuable, how to best target them, which approaches and strategies will drive growth, revenue, and lifetime value and predict what the business-impact and results of each one will be.
The industry-leading CDXP
Ometria is recognized as a leader in retail technology
"We were impressed with the speed that Ometria could work at and the support we received throughout the process. We were able to see value and begin to see ROI within a very short window."
