Retail Intelligence
in Action
A bold limited podcast series from Ometria and OFFBounds
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Latest episode
Beyond the hype: How AI fuels speed, insight, and story-doing
AI is changing the way retail marketing teams work: but it’s not about replacing humans, it’s about amplifying creativity and insight. Pri Shumate, Former CMO of the Miami Dolphins, F1 Miami Grand Prix, and Miami Open, joins Ron and Djalal for some real talk on the practical applications of AI, as well as the mindset marketers need to thrive in an AI-powered world.
Welcome to Retail Intelligence in Action, in collaboration with OFFBounds
We’ve teamed up with the leading retail podcast, OFFBounds, to launch Retail Intelligence in Action: a bold new series exploring the future of AI in enterprise retail marketing.
Hosted by senior retail advisor Ron Thurston, the series features insights from Ometria founders Ivan Mazour and Djalal Lougouev, alongside some of the most influential leaders in retail.
Each episode goes beyond the headlines to separate hype from reality. We explore how AI is transforming the marketing tech stack, enabling faster decision-making, and uncovering customer insights that were previously hidden. We also challenge conventional thinking around team structures, creative collaboration, and the evolving role of the modern marketer - showing how AI can empower teams to innovate, test, and scale smarter.
Packed with strategic insight and practical inspiration, this series is essential listening for anyone shaping the future of retail marketing.
Meet the hosts
Episodes
2 Oct 2025
Unchartered territory: Finding your direction in implementing AI
When it comes to AI, the truth is there's no established path: You have to create your own. Ron and Djalal are joined by Knix's CCO Nicole Tapscott for a discussion on plotting your own AI route when there's no set roadmap, including lessons on balancing tech with what makes brands really human.
9 Oct 2025
Trust, ethics, and identity: How to stay authentic in the age of AI
Marketers today face a critical question: how do you make sure AI is supporting your brand’s identity, rather than diluting it? Marketing powerhouse and fractional CMO, Julie Channing, joins Ivan and Ron to discuss why brand authenticity is so key today, who's getting it right, and where it can go wrong.
16 Oct 2025
Beyond the hype: How AI fuels speed, insight, and story-doing
AI is changing the way retail marketing teams work: but it’s not about replacing humans, it’s about amplifying creativity and insight.
Pri Shumate, Former CMO of the Miami Dolphins, F1 Miami Grand Prix, and Miami Open, joins Ron and Djalal for some real talk on the practical applications of AI, as well as the mindset marketers need to thrive in an AI-powered world.
Coming soon
23 Oct 2025
The new marketing stack: What still matters, what doesn’t
As AI matures into something much more than just another tool, it’s initiating a significant shift that demands a complete rethink of the entire marketing tech stack.
In this episode, Ometria founders Ivan and Djalal join Ron to explore what retail marketers need to prioritize to build a future-proofed tech stack that unlocks and enhances AI’s capabilities.
Architect AI™ by Ometria
With a decade of innovation, $70M in investment, and an unwavering focus on retail, at Ometria we’ve built something no one else has: an AI-first platform grounded in real-world data, purpose-built to meet the evolving needs of retail marketing.
Architect AI™ is purpose-built for retail, combining domain expertise, proprietary data, and the latest AI technology to deliver real impact for marketers.
