About Ometria
Ometria is a Customer Data and Experience Platform that helps enterprise retail brands achieve customer-centric growth. Blending the data capabilities of a CDP with comprehensive multi-channel experience delivery, Ometria is trusted by 200 global retail giants like Sephora, Steve Madden, Hotel Chocolat, Holt Renfrew and Fred Perry, and has raised over $70m from leading VC funds.
( This is using the dard-bg label ) Ometria Advisory Board unites industry-leading retail experts who collectively bring more than two decades of experience from over 30 global brands. Our purpose is to drive innovation, create an exceptional product, and advance our vision of helping retail brands create marketing experiences their customers love.
Social’s evolving role in the customer journey
From a paid perspective, 'walled gardens' (a closed advertising ecosystem where the platform owner controls all aspects of the environment) make up the vast majority of advertising opportunities available and are incredibly powerful tools for targeting and acquiring new shoppers. Marketers can run sophisticated campaigns based on extensive and accurate audience data, but they sacrifice control over who the content is shown to and gain very little data to illuminate their impact on the customer journey.
So, to effectively target existing customers, the savviest brands are using their proprietary data to deliver tailored cross-channel experiences to shoppers, and they’re achieving this by pushing customer audiences to social media via their customer data and experience platform (CDXP).
( This is using the gold-20 label ) are drowning in data. And yet, they’re still not getting the most from it. Why is that? In this section, we explore the structural issues holding marketers back from their data, the role of technology and AI, and why a customer data platform (CDP) might not be the answer the industry needs.
( This is using the gold-22 label )Marketers are drowning in data. And yet, they’re still not getting the most from it. Why is that? In this section, we explore the structural issues holding marketers back from their data, the role of technology and AI, and why a customer data platform (CDP) might not be the answer the industry needs.
( This is using the text-22 label )Marketers are drowning in data. And yet, they’re still not getting the most from it. Why is that? In this section, we explore the structural issues holding marketers back from their data, the role of technology and AI, and why a customer data platform (CDP) might not be the answer the industry needs.
( This is using the text-gold label )Marketers are drowning in data. And yet, they’re still not getting the most from it. Why is that? In this section, we explore the structural issues holding marketers back from their data, the role of technology and AI, and why a customer data platform (CDP) might not be the answer the industry needs.
( This is using the text-green label )Marketers are drowning in data. And yet, they’re still not getting the most from it. Why is that? In this section, we explore the structural issues holding marketers back from their data, the role of technology and AI, and why a customer data platform (CDP) might not be the answer the industry needs.
( This is using the image-caption label )and why a customer data platform (CDP) might not be the answer the industry needs.