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[May 20, 2024, New York, NY] – Ometria, the leading customer data and experience platform, proudly announces the addition of four world-renowned marketers to its advisory board. These new members bring a wealth of experience and expertise in the retail sector, further enriching Ometria’s strategic vision and commitment to innovation.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset.

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Ometria

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially.

BEIGE Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially.

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Founder

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Joining the distinguished ranks of Ometria’s advisory board are:

  • Lindsey Slaby, Founder of Sunday Dinner – Often dubbed a CMO whisperer, Lindsey’s work helps executive leaders stay closely connected to new ways of innovative collaboration and have a finger on the pulse of the ever-shifting retail landscape.
  • Jaap van Riel, CTO at KnitWell Group – Jaap leads all aspects of technology covering iconic American fashion brands Ann Taylor, Chico’s, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, and WHBM. His expertise in leveraging technology to enhance customer experiences will be instrumental in guiding Ometria’s product development.
  • Jamie Gersch, CMO at Rothy’s – A recognized industry leader named as one of the top 50 CMOs by Forbes CMO Next, Jamie pulls her experience from Rothy’s and previously Old Navy to oversee global brand marketing and ecommerce strategies that reflect the brand’s true essence and emotionally resonate with customers to empower brands to create great customer experiences.
  • Nicole Tapscott, CMO at Knix – Nicole leads innovation in marketing in an ever evolving landscape of technology and customer values through her experience at Knix and previously Mejuri and Casper. Her expertise in data-driven global strategies will be instrumental to Ometria’s advisory board.


These new members will join Ometria’s existing advisory board, comprised of industry pioneers:

  • Randall Beard, Chairman of the Board
  • Bridget Johns, Co-founder at To&From
  • Ron Thurston, Co-Founder of OSSY
  • Mike Dupuis, Chief Digital Officer at SPARC Group, LLC
  • David Meir Sasson, Chief Executive Officer at Kindthread
  • Josh Krepon, President of US DTC & Global Digital at Steven Madden, Ltd
  • Pri Shumate, Senior Vice President, Chief Marketing Officer, Miami Dolphins
  • Christy Schrader, Director of Community Engagement, Airbnb
  • Julie Channing, Fractional Chief Marketing Officer, Ex-Hawthorne / Allbirds
  • Sophie Bambuck, Chief Marketing Officer at The North Face

The Ometria Advisory Board unites industry-leading retail experts who collectively bring more than two decades of experience from over 30 global brands. Our purpose is to drive innovation, create an exceptional product, and advance our vision of helping retail brands create marketing experiences their customers love.

For more information about Ometria and its advisory board, visit this is a link it will always have the underline.

About Ometria

Ometria is a Customer Data and Experience Platform that helps enterprise retail brands achieve customer-centric growth. Blending the data capabilities of a CDP with comprehensive multi-channel experience delivery, Ometria is trusted by 200 global retail giants like Sephora, Steve Madden, Hotel Chocolat, Holt Renfrew and Fred Perry, and has raised over $70m from leading VC funds.

( This is using the dard-bg label ) Ometria Advisory Board unites industry-leading retail experts who collectively bring more than two decades of experience from over 30 global brands. Our purpose is to drive innovation, create an exceptional product, and advance our vision of helping retail brands create marketing experiences their customers love.

Social’s evolving role in the customer journey

From a paid perspective, 'walled gardens' (a closed advertising ecosystem where the platform owner controls all aspects of the environment) make up the vast majority of advertising opportunities available and are incredibly powerful tools for targeting and acquiring new shoppers. Marketers can run sophisticated campaigns based on extensive and accurate audience data, but they sacrifice control over who the content is shown to and gain very little data to illuminate their impact on the customer journey.

So, to effectively target existing customers, the savviest brands are using their proprietary data to deliver tailored cross-channel experiences to shoppers, and they’re achieving this by pushing customer audiences to social media via their customer data and experience platform (CDXP).

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( This is using the gold-22 label )Marketers are drowning in data. And yet, they’re still not getting the most from it. Why is that? In this section, we explore the structural issues holding marketers back from their data, the role of technology and AI, and why a customer data platform (CDP) might not be the answer the industry needs.

( This is using the text-22 label )Marketers are drowning in data. And yet, they’re still not getting the most from it. Why is that? In this section, we explore the structural issues holding marketers back from their data, the role of technology and AI, and why a customer data platform (CDP) might not be the answer the industry needs.

( This is using the text-gold label )Marketers are drowning in data. And yet, they’re still not getting the most from it. Why is that? In this section, we explore the structural issues holding marketers back from their data, the role of technology and AI, and why a customer data platform (CDP) might not be the answer the industry needs.

( This is using the text-green label )Marketers are drowning in data. And yet, they’re still not getting the most from it. Why is that? In this section, we explore the structural issues holding marketers back from their data, the role of technology and AI, and why a customer data platform (CDP) might not be the answer the industry needs.

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Ometria

“It was really important for us to find not just a platform but a partner that emulated our culture, enabling us to get our campaigns to market with speed and efficiency, while also remaining true to our brand. We can’t wait to move with agility in the coming months while working with true retail experts.”

Abbie Battershill
Digital Marketing Manager
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