Our new integration with Dataships brings AI-powered dynamic consent collection to your checkout, helping you convert more shoppers into email and SMS subscribers and sync that consented, first-party data straight into Ometria. The result is bigger, higher-quality marketing lists, built compliantly, ready to power personalization.
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What it solves
The checkout is the moment of highest customer intent, but for many retailers it’s often a missed opportunity to gather marketing consent. A shopper has just bought from you, but a single static consent box lets most of them leave without opting in, so high-value contacts slip through the net. Standard checkout consent is built for baseline compliance, not list growth, and it applies the same opt-in experience to every shopper even though the rules differ sharply between the US, the UK, the EU, and beyond.
How it works
Dataships applies AI-powered dynamic consent collection at the checkout. Rather than a single static box, it adapts the opt-in experience to each shopper based on their location and channel, capturing the maximum number of valid opt-ins while staying compliant with privacy laws in every market you sell in. Every opted-in contact then syncs directly into Ometria, where that first-party data is ready to activate across email and SMS.
What it means for retailers
Bringing Dataships and Ometria together gives marketing and CRM teams three things:
- More opt-ins from your highest-intent customers. Brands using Dataships' dynamic consent collection see average checkout opt-in rates rise from 39% to 81%, capturing subscribers who would otherwise have slipped away.
- Cleaner, compliant, global-ready data. Lists grow with valid, well-documented consent across every region, removing the trade-off between list growth and compliance.
- A stronger foundation for retention and LTV. Better first-party data flowing into Ometria means sharper segmentation, more relevant personalization, and more repeat purchases over time.
The logic is simple. Better data going into Ometria means better personalization coming out, and more of the customer lifetime value retail teams are measured on.
Get set up
Using Ometria and interested in what the Dataships integration could do for you? Speak to your Customer Success Representative to get the integration set up.
Further Reading
“It was really important for us to find not just a platform but a partner that emulated our culture, enabling us to get our campaigns to market with speed and efficiency, while also remaining true to our brand. We can’t wait to move with agility in the coming months while working with true retail experts.”
Abbie Battershill
Digital Marketing Manager
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