Wolf and Badger

Wolf and Badger were looking to ensure that its marketing messages remained relevant to the interests of each individual customer.

Wolf & Badger is a unique retail concept with an award-winning website offering products from hundreds of independent brands across a range of categories, from fashion to accessories to gifts to homeware.


rise in overall online revenue


increase in repeat rate within 3 months of acquisition


higher open rates on triggered email, compared with newsletter opens

The Challenge

Stocking a wide range of products from over 600 designers, Wolf & Badger were keen to ensure that its marketing messages remained relevant to the interests of each individual customer, rather than sending the same, undifferentiated messages to their whole contact base each time.

Realising that marketing automation­ based on detailed customer insight ­ would help them send customers relevant messages at the right time, Wolf & Badger turned to Ometria.

The Solution

Using the Ometria platform, Wolf & Badger set up an automation strategy aimed at:

  • Re-capturing abandoned visits by sending abandonment emails to those who have shown buyer intent by viewing or adding items to their basket.
  • Identifying ‘at-risk’ and ‘lapsed’ customers using Ometria’s customer lifecycle stage analysis and reactivating them with automated email campaigns, segmented to offer incentives based on the lifetime value of each customer.
  • Personalising the post-purchase experience with email campaigns focused on offering shoppers content (such as blog posts and shopping guides), including personalised product recommendations generated by Ometria, related to their last order.
— Victor Bellec,

CRM Manager at Wolf & Badger

"We saw a big difference after we began using Ometria. Now it’s easy for us to navigate through our data and create campaigns that instantly drive great ROI."

Case studies

Join industry-leading retailers that are driving incredible CRM growth

Cat Evans
Global Marketing and CRM Director

"We were impressed with the speed that Ometria could work at and the support we received throughout the process. We were able to see value and begin to see ROI within a very short window."

17 days
to fully integrate all data into Ometria
Jessica Herbert-Maynard
CRM Manager, EGO

"Ometria is crucial in helping us understand the customer experience. Not only do we now have excellent customer insights, we are able to efficiently personalise customer journeys based on their behaviours and needs, while hitting revenue targets."

faster speed to market for personalized campaigns
increase in revenue from returning customers

“The insight really is gold dust to us right now. The projections are powerful and eye opening, the objectives are clear with an achievable roadmap.”

Marni Dasanjh
Ecommerce Manager
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